That more companies are beginning to realize the importance of content marketing is quite impressive. Every serious business needs to keep up with the demand for quality content by prospective clients. This is because quality content positions them as industry leaders, improves their brands, expands their reach and helps them to get new clients...
When blogging first started about two decades ago, many people thought it was a fad that’d fizzle out anytime soon. At that time, there were lots of misconceptions which later developed into myths because the amount of available information about blogging was grossly unsubstantial. At that time, there were lots of misconceptions which later...
One of the greatest setbacks any business can have is not having a blog. In fact, having an ordinary website with a few static pages on it will not make any difference. This is because a website alone will not attract new visitors. You need a blog to make your website interactive thus increasing...
According to HubSpot, inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for your customers’ attention. In other words, inbound marketing is a value-based technique that attracts a stream of prospects to your business and keeps them coming back every time. Why Inbound? Last year, HubSpot surveyed...
Before I went full-time as a freelance writer, I was scared to death about what was ahead of me. I’ve narrated the story of how my friend inspired my freelance writing career and how I started freelance writing. Since I became a full-time freelance writer, I’ve learnt (and I’m still learning) a lot of important lessons from my...
You’re on this site because you want to learn how to become a full-time freelance writer. The freelance economy is growing at an amazing rate thus prompting many people to embrace the freelance lifestyle. In this short freelance writing guide, I’m going to walk you through the process of becoming a full-time freelance writer in about 20...
When it comes to personal branding, not all bloggers can confidently say they know what it entails. And this clearly shows that they’re neglecting a very important aspect of their career. Personal branding helps to establish you as a thought leader in your niche. And once people start identifying with you as a go-to...
Every day, I come across people who find it difficult to believe that you can make money blogging. If many people still doubt the possibility of making a career out of blogging, I totally understand. This is because I had my own moments of doubt too before I started making money as a blogger....
Let me start by saying that this is one of the most comprehensive tutorials you’ll find on how to start a blog in 2018. I decided to write this elaborate guide for two reasons: One, to help newbies who want to learn how to start blogging. Two, to make my humble contribution to the...
Creative writing is an art, and like every other art, it has to be learnt. It’s a skill that one has to develop the same way athletes develop theirs. Normally, when people complain about not being able to write, it’s not because they don’t understand the English language or can’t speak good English. It’s simply because...
