One of the greatest setbacks any business can have is not having a blog. In fact, having an ordinary website with a few static pages on it will not make any difference. This is because a website alone will not attract new visitors.
You need a blog to make your website interactive thus increasing its engagement. A business blog typically helps you to build an online community where you can interact with our existing and prospective clients.
With a business blog, you would be able to create massive awareness for your business and leverage that for more profit.
Findings show that only 33% of B2B companies use blogs while 81% of U.S. online consumers trust information and advice from blogs. What this means is that most B2B companies are missing out on the numerous benefits blogging promises for their businesses.
But you don’t have to be like most B2B companies. Here are 7 convincing reasons you should create a business blog right now.
Thought-Leadership and Influence
If your aim is to build an influence in your industry and command a huge following, then you need to regularly publish high-quality blog contents.
The contents should focus on issues that are of central importance to your industry. This could be in form of industry news, press releases, public opinions, and case studies.
You should also contribute regularly on related blogs either through blog comments or blog posts. However, you should give preference to quality over quantity. Your articles must be well-researched and detailed.
If you keep your blog fresh by consistently churning out top-notch information about your industry, it won’t be long till you a thought leader in your industry. And this is good for your business.
More Brand Awareness
Your brand is the perception that people have about your business. At the mention of your brand, a picture flashes through the mind of whoever has heard about you before or has used your services in the past.
Similarly, your brand sets you apart from every other brand. For example, everyone recognizes Apple Inc. through their range of products. They know the difference between it and Microsoft. The same thing happens between brands like Pepsi and Coca-Cola.
There are a number of ways your blog can help you build brand awareness. These strategies include content marketing, Search Engine Optimization, social media presence, and email marketing, among others.
Complements your Marketing Strategies
You might have a huge budget for traditional advertising such as media and newspaper adverts, but that’s not enough. If you’re not using blogging as a marketing strategy, you’re really missing out on so many opportunities.
What’s more interesting is that blogging is even cheaper and more effective because you can reach many people within a short period of time.
Imagine that your business blog is read by 50,000 people in a single day. Imagine the number of people that could interact with your business through your blog and the number of potential customers you could attract in a single day. That’s the kind of energy your blog could bring to your business.
Interestingly, a blog doesn’t act in isolation; it compliments every other strategy you’re already using. Put your blog URL on every advert you place on the social media or on TV.
More Traffic and Leads
You’ve only done half of the job if you have great products and services. The other job, which is even more important, is getting people to patronize you.
If you have a functional blog, all you need to do is to increase your blog traffic to generate more sales. But you don’t want to start generating random traffic from unknown sources.
If you must convert your traffic (or blog visitors) to actual leads or buyers, your traffic should come from your target market.
While there are many strategies you could use to generate traffic, the best strategy is to consistently publish valuable blog contents.
Better Customer Relationship
A blog is very helpful if you want to build a better customer relationship and attract loyal customers who’ll generate repeat sales for your business, bring more referrals, and ultimately boost your income.
This is because blogging encourages interactions through the comments and feedback your blog continuously generates.
As a matter of fact, over 80% of consumers feel more positive about a company after reading their blogs? It means that this percentage will likely buy your products when they experiencing good customer relationship through your blog.
Customers appreciate it when they can interact with corporate businesses online. But this isn’t possible when you don’t have a business blog that can bring about such interaction.
Increased Return on Investment
Most businesses invest a lot in producing creative ways to increase their income. Many businesses spend quite a lot of money on employee recruitment, product development and testing, as well as advertising. But they leave out an important aspect – a business blog.
The cumulative effects of the brand awareness, targeted traffic, customer relationship that your blog creates, provide an opportunity to sell more or your products and services.
Come to think of it: if you’ve been providing value through your blog, then selling to your target market becomes many times easier for you.
The 6 reasons mentioned herein are the ultimate secrets for a successful business blogging. Therefore, if you’re yet to create a business blog, you have enough reasons to do so now.