blogging

6 Important Things About Blogging That Most People Don’t Know

When blogging first started about two decades ago, many people thought it was a fad that’d fizzle out anytime soon. At that time, there were lots of misconceptions which later developed into myths because the amount of available information about blogging was grossly unsubstantial. At that time, there were lots of misconceptions which later...

inbound marketing

Inbound Marketing: A Quick Guide for Content Marketers

According to HubSpot, inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for your customers’ attention. In other words, inbound marketing is a value-based technique that attracts a stream of prospects to your business and keeps them coming back every time. Why Inbound? Last year, HubSpot surveyed...

Creative Writing

A Beginner’s Guide to Creative Writing

Creative writing is an art, and like every other art, it has to be learnt. It’s a skill that one has to develop the same way athletes develop theirs. Normally, when people complain about not being able to write, it’s not because they don’t understand the English language or can’t speak good English. It’s simply because...

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